Alcoholic drinks: the international market rewards the Cider and the Vodka

Rome - They are the cider and the vodka to haul the consumption of alcoholic drinks. On the base of a recent Nielsen search, the total market of the field has grown of 6% from 2006 to 2007. The cider and the vodka are to the top of international sales (respective +14% and +11% in the 2007 regarding the year precedence). The analysis, but, has measured the sales to value, therefore the tendency could be partially conditioned from the inflation. An other factor to consider is the greater purchasing power of the consumers in some emergent countries like Russia and Poland, that it has addressed the purchases towards the Marches premium. The study outside refers to the data of sale retail in 53 markets and to those of sale house in 20 markets in five areas: Europe, Pacific Asia, America North, Latin America, Eemea (Europe Orient them, Middle East and Africa). The more profitable categories, based on the sales in the stores food, include:

Cider
With a total increase of 14% the alcoholic cider is the category with the elevated increase more. Regarding the analyzed countries, Great Britain is the nation that, with a percentage of 26%, classifies guides it. In the Baltic Sea Countries like Lituania (44%) and Lettonia (42%), even if the sales by vol. have been meaningfully more lowlands regarding Great Britain, have recorded a strong increase of the category in 2007 regarding 2006.

Vodka
The category has had a total increase of 11%. Russia (the greatest market for the sale of vodka) has recorded an increment of 7%, while the Poland (according to market) has had a percentage of the 17. In Western Europe, Great Britain and France are the countries overhead to the ranking, respective with 11% and 13%.

Slightly alcoholic gassate drinks
In general terms this category has grown of 7% even if some countries have shown strong losses regarding the year precedence. Australia, with a market from 2 billions of dollars and an increase of 10%, is the nation leader continuation from Japan with an increment of 28%. Many countries have had trend a negative: as an example Great Britain (- 6%), France (- 7%) and Ireland (- 8%).

18/08/2008

25 / 08 / 2008