Apofruit comes down in field with a brand of high quality

Rome - Apofruit introduces the line “Solarelli”, from the producer to the consumer. The cooperation comes down “in field” in order to conjugate with own brand the relationship directed with the cultivators. The initiative has been illustrated to Donnalucata, in province of Ragusa, as part with the tomatoes sicialian, in order to arrive per year to a production of 10 thousand tons within 2011. Apofruit Italy, one of large the cooperatives Italian of vegetables production with plants own and associates directed in the strategic zones of Italy, for the first time in its 50 year productive history are introduced on the market with an own brand, purposely studied in order to identify produced to high quality: “Solarelli”. The news it is that the products come directly from the fields of the associates and the plants of working of the cooperative, and will exit on the market with four various types of tomatoes “Solarelli”: Cherry, Plum, Sanmarzanino, Datterino. After the tomatoes sicialian will the time of pears Abbot of the Emilia, the kiwi of the Lazio and the clementini of the Calabria and the Basilicata. To these they will follow strawberries, cherries, peaches, apricots and susine,. “The adoption of a brand with which directly introducing to the consumers our products - Enzo Treossi evidences, President of Apofruit Italy - it is in tune with our strategies times to establish a relationship directed between producer and market. With this line we head also to at best value the quality of the productions of our associates”. “After the happy experience of our brand Almaverde Bio - Renzo Piraccini asserts in its turn general manager of Apofruit, with which we are resolutions to assert in the biological one marks that he has become leader of the market, now, with this new line, we head to introduce to the consumers the result of the acquired innovation vegetable in these years”.

19 / 10 / 2008