Gdo, in decrease the alimentary expense

Rome - The economic crisis hits the Italian families more and more and above all the exercised alimentary expense in the Great organized distribution (Gdo) and that usually it is protected from the conjunctural fluctuations. To find it is realized with data Infoscan Census to Iri from a said store and 7.070 between hypermarkets supermarket, envoys, the search system great “superette” (that they represent a projection of 100% of the Italian organized distribution). From May to August of this year, it explains the search, one has consolidated a bending of the purchases in volume near the great organized distribution, than it does not come risollevata light do not give the positive data of August (+0.4%), arrived after three consecutive bendings (- 0.8%, 0.1%, -0,9%): the problems this time do not regard, as it happens for a long time, only the products for the cure of the house and the person, but also the foods, in which 66% of the 48,6 billions of euro are concentrated expenses from the families in the distributive channel. Also the tendency of the foods, with a more and more contained increase from January in then, in fact, “extension clearly a progressive deterioration of the question, until closing the month of August with a -0,4% regarding the year precedence”. Between the several products taken in consideration, detach the decrease of the bys-product from the grain: snacks -4,3%, biscuits-3,1%, paste of semolina -1,6%. In bending also the coffee milled (- 1.7%) and the milk ones to long conservation (- 0.8%). The strap of the Italians is always tightened more and touches also the table. “On the credit side to increase of the depth of the economic crisis - the search explains - the purchase behavior it has become more and more drastic”. Initially they have been penalized the products for the cure of the person and the house, also in inflation absence: at the same time the purchase of the products to brand is increased (those which expose logo of the point the sale), while the tendency grew to lower the mix of the acquired products. “The last action of this change - the search concludes - is the bending of the volumes also of feeding, that one historically less elastic to the economic conjuncture is the more important section but also”. To weigh it is naturally the race of the prices: if in fact the total data of the volumes sold in the months May-August is in decrease, the expense turns out in rise of 4.3%. For this, to forehead of the weakness of the question the points sale are more and more often sheltered in the promotions, that they return to grow after bending months: to August “offering” have grown of 0.6%, after +0.8% of July and +1.1% of june. An instrument, this, than however are not sufficient to make to invert the tendency and to stimulate the question: the sales of the products puttinges in promotion, in fact, in last the three months are descents from 21.8% to 18.8% of the total.

26 / 10 / 2008